Teads Automotive Study Webinar

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Automotive Elektrofahrzeug Studie

Webinar 2022

D-A-CH

+DACH+ Automotive Study Webinar

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What was covered

Erfahren Sie mehr über Kenntnisse, Einstellungen, Präferenzen und das Verhalten der Verbraucher in Bezug auf Elektrofahrzeuge in 8 Märkten.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

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If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

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How do I resize an iFrame?

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Verbraucher-Trends: Was beeinflusst den Kauf eines Elektrofahrzeugs?

10. März 2022
14:00 - 14:45 Uhr

Erfahren Sie mehr über Kenntnisse, Einstellungen, Präferenzen und das Verhalten der Verbraucher in Bezug auf Elektrofahrzeuge in 8 Märkten.

Die Studie

powered by Teads Intelligence und
Kantar (Division Profiles)

Studie herunterladen

12:00PM

Welcome

Bertrand Quesada

Scale, safe, media for business results, (including pubs story)

12:15PM

The guaranteed outcomes platform Teads Ad Manager

Gilles Moncaubeig

- Guaranteed outcomes for branding and performance
- What’s different/what’s new?
- Recorded testimonial/interview with client?
- High level roadmap (lower funnel)

12:45PM

New Teads solutions
(perf & social)

Todd Tran, Leo Chappaz, Louise Mbugua

- Showcase superior optimisation through traffic acquisition case study
- Performance Deal Id, ie. Teads inventory for driving onsite conversions
- Recorded testimonial/interview with client?
- Learnings from our case studies & update on social business

- Pricing benchmarks

- Recorded testimonial/interview with client?
- Creative editor demo?
- Why social Teads?
- Launch of Stories, Linkedin, Twitter

12:00-1:00 PM

Privacy & cookieless world: contextual and data updates

Remi Cackel

Include specifics on performance

12:00-1:00 PM

Deep Collaboration while WFH:
Remote Atelier & Data Lab

Jonathan Lewis

- The right message.. = Industry challenges - L’atelier
- The right user… = Industry challenges - Data Lab
- Standalone optimization (silo approach) = sub-optimal right message to wrong user & other way around
- Joined approach = Atelier Plus / name to be validated (@Jonathan to coordinate)
- Feature interview partner (both quotes - how/why it solved challenges?)

Agenda

01

Welcome

Bertrand Quesada

Scale, safe, media for business results, (including pubs story)

Download

02

THE GUARANTEED OUTCOMES PLATFORM: TEADS AD MANAGER

Gilles Moncaubeig

- Guaranteed outcomes for branding and performance
- What’s different/what’s new?
- Recorded testimonial/interview with client?
- High level roadmap (lower funnel)

Register

03

NEW TEADS SOLUTIONS
(PERF & SOCIAL)

Todd Tran, Leo Chappaz, Louise Mbugua

- Showcase superior optimisation through traffic acquisition case study
- Performance DealId, ie. Teads inventory for driving onsite conversions
- Recorded testimonial/interview with client?
- Learnings from our case studies & update on social business

- Pricing benchmarks

- Recorded testimonial/interview with client?
- Creative editor demo?
- Why social Teads?
- Launch of Stories, Linkedin, Twitter

Watch now

Speaker line-up

Bertrand
Quesada

CEO

+

Gilles
Moncaubeig

Co-founder, Chief Product Officer

+

Todd
Tran

Chief Strategy
Officer

+

Louise
Mbugua

Senior Manager, Global Demand Development in Programmatic

+

Remi
Cackel

Global VP, Data

+

Jonathan
Lewis

Global Head of
Teads Studio

+

Speaker

Henner Blömer

Global Senior Industry Director Automotive
Teads

Alexa Posch

Group Account Director
Teads Austria

Björn Radau

Senior Director Marketing & Communications
Teads Deutschland

Die Agenda

14:00 Uhr

Konsumenten und Elektrofahrzeuge - eine kommunikative Herausforderung
Björn Radau

Begrüßung und Einführung

14:05 Uhr

Verbrauchertrends, die den Kauf von Elektrofahrzeugen beeinflussen
Henner Blömer

- Faktoren im Kaufprozess

- Wie sich Marken im Szenario der Elektrofahrzeuge positionieren

- Verbraucher, die E-Fahrzeuge kaufen und ihre Gründe für den Kauf

- Die wichtigsten Online- und Offline-Faktoren für den Kaufprozess

- Wie man das Automobilinteressenten am besten anspricht

14:25 Uhr

Best Cases & Empfehlungen
Alexa Posch

- Stärkung der Markenprofile

- Wissensvermittlung an potenzielle Käufer

- Transparente Anreize im Entscheidungsprozess

- Qualifizierung von Websitebesuchern und Generieren von Leads

14:40 Uhr

Fragen & Antworten
Henner Blömer, Alexa Posch

Ihre Fragen - Unsere Antworten

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

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